How do you know when it’s time to hire a content creator or writer? Have you grown your blog to the point where advertising, affiliate links, and your own products are bringing in regular revenue? Do you have a small business that could be bringing in more leads if only you had time to get regular content up on your site?
Maybe you’ve just realized that in order to keep the money pouring in you have to keep churning out weekly or bi-weekly content. That groundwork may have already brought you the success you’ve achieved. But if you are running out of ideas and starting to feel burned out, it might be time to hire help.
If you answered yes to these questions, it may be time to consider hiring a freelance content writer for your blog or business. Following are 5 reasons it will benefit you.
Generate More Traffic with More Content
Google loves consistent, quality, long-form content. If you’d like to get more eyeballs on your website, creating more content over time helps a lot.
Gaining traffic can require patience and time. That said, adding regular and helpful content will help speed the process along.
Focus More on Making Your Products
Sometimes it’s hard to balance the creation of ongoing marketing content with making new products to sell to your customers.
Add Variety to Your Blog
Sometimes a new voice can add zing to your blog or website. Though you may hire someone to ghostwrite in your voice and that’s okay too.
A content creator can also pitch new ideas that you may not have thought of for your blog or business. They can also put in the time to do the research to bring the fresh content to life.
Drive Visibility to Your Business
If you are a small business owner or solopreneur, you may be juggling lots of plates at once. It can be hard to balance finding new clients with taking care of the ones you already have.
For example, a small business owner in the eldercare space hired me to be her content writer because she needed blog posts, press releases, email blasts, and an advertorial for a local magazine to help push her business into overdrive. I was able to take these writing tasks off her to-do list so she could focus on other aspects of her business.
Achieve Work/Life Balance
Is there such a thing? Maybe not, but we can try, right? Sometimes you might need time to hang out with your kids or husband a little more or you may just crave some quiet do nothing time for yourself.
Just like you might hire a housekeeper to take one chore off your plate, hiring a content creator can provide similar benefits.
If you are already sold on the idea of hiring a content creator, where should you look to hire someone?
While sites like Upwork are full of candidates, you might want to try your own networks first. Linkedin is a good place to start. If you have a Facebook or Twitter account you could ask around for recommendations. If you post your opening on Twitter you can use a hashtag like #hiring #content writers and content creators who are looking can search for openings that way.
Facebook has freelance writing groups and that might be a good place to look for writers and content creators. Problogger has a job board where you can post your listing for a fee. Craigslist or Indeed are sites you could use for your search as well.
And guess what? You might also want to consider speaking with me about your project. I have years of writing experience. My specialties are writing blogs, email newsletters, website content, and sales copy. Also, if I'm not a fit, I have an amazing freelance writing partner I can refer you to.
If you have a project you’d like to talk to me about, I'd love to hear about it. You can email me at: firstname.lastname@example.org
Hopefully, this information will guide you as you decide if hiring a content creator is right for you.